Gimme is an Estonian startup and an all-in-one loyalty program management app. The company reached out to create a product announcement landing page and to enhance/expand their existing branding. The core objectives for Gimme’s landing page were identified as follows: to inform visitors about the company’s offerings, to provide a live countdown to the scheduled launch date, and to enable interested individuals to sign up for the waiting list.

In addition to crafting an engaging landing page that effectively addressed all the aforementioned objectives, I’ve also designed the app’s UI mockups, which were showcased throughout the website, and provided a complete overhaul to the look and feel of the company. At that time, the Gimme's branding was limited to just a logo and a primary colour (coral). I expanded this branding by introducing a new illustration style, typography, and web elements, thereby enhancing the overall design language.