In the summer of 2024, I was approached by NOIS, a nicotine pouch brand, to revamp their digital presence through a complete website overhaul.

The primary goal of the project was to create a modern and engaging marketing webpage that appealed to both consumers and potential business partners, with a greater emphasis on the latter. The primary goal of the website was outlined as “the conversion of visitors into business leads” for both NOIS product distribution and company’s white-label nicotine pouch production services, for which we’ve decided to split the website into two sections, each featuring a distinct visual identity to separate the offerings from each other.

The client’s vision emphasised a “minimalistic design” infused with “interactive 3D elements” to create a dynamic user experience, while bringing the visual aesthetic of the website closer to that of the products’ packaging design, choosing the look of the NOIS Mint color-way as the primary guide. This approach aimed to ensure visual consistency and a cohesive brand identity across both digital and physical mediums.

The final website was designed in Figma and developed in Framer, integrating interactive 3D elements done in Spline.