Ecommerce Website

SaunaWealth is an Estonian family-owned business that provides design/engineering services for custom sauna projects and offers a comprehensive range of sauna products through their eCommerce website.

I was approached by SaunaWealth to enhance their online presence by redesigning their brand identity and website, modernising the overall look and feel of the company. We've decided to maintain the existing website structure, which consists of the two distinct sections: a comprehensive landing page for learning about the company and requesting custom sauna projects, and an eCommerce platform for purchasing all-things-sauna.

With the new brand identity, we aimed to convey a sense of warmth and serenity through the colour palette and logo variations while also maintaining a modern design language, which we've been able to achieve primarily through a dynamic and interactive landing page, complemented by various translucent elements, rounded edges, and an overall minimalist approach.

Additionally, it was of the highest importance for the client to keep their existing internal system intact, meaning the website would continue running on WordPress with a combination of WooCommerce and WoodMart powering eCommerce. This limited the creative freedom for the online store section but presented an interesting challenge of adapting the cumbersome page template to effectively fit the newly established design language, using the limited customization options available in combination with custom JS and CSS.