Alchemi

Alchemi is a contemporary vitamin gummy brand inspired by ancient symbolism, natural elements, and a touch of medieval mysticism. 

Alchemy /ˈalkəmi/ is the ancient practice of transforming the ordinary into the extraordinary—a philosophy aimed at eternal life.

Alchemi brings that same spirit to modern wellness in a form that’s considerably easier to chew.

To highlight the brand’s old-world roots and organic formulas, the campaign imagery features sun-, flower-, and moon-shaped gummies among medieval–inspired motifs of fruit, moss, flowers, and foliage, where they appear naturally at home.

Alchemi was created entirely inside CapCut Design Studio—from the earliest logo drafts and packaging explorations to the final campaign scenes, logo animation, and exports. Keeping the whole process in one workspace made it easy to explore new directions, refine the details, and keep every part of the brand visually connected.

Thank you to CapCut and Dribbble for the opportunity and for the excuse to build a complete brand world from the ground up.

At the heart of Alchemi is its logo and central symbol—the knight on horseback, part guardian, part herald.

Its unmistakable old-school feel highlights the brand’s historical inspirations, while the restrained logotype anchors it in the present. Together, they transform a medieval reference into a clear, recognizable contemporary identity.

The packaging follows the same idea. The jars’ modern frosted glass keeps the gummies visible without exposing every detail, while the neutral white screen-print lends the design a traditionally classic feel. Together, these elements allow the yellow, pink, and purple gummies to stand out as the main visual accents across the range, keeping the system consistent from one variation to the next without losing its sense of medieval mystique.

Both the logomark and the complete packaging system were designed entirely in CapCut Design Studio for the CapCut Design Studio x Dribbble: Product Drop Challenge.